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The Ten Commandments of Green Marketing

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“America’s eco-consciousness, it turns out, is fickle. As recession gripped the country, the consumer’s love affair with green products, from recycled toilet paper to organic foods to hybrid cars, faded like a bad infatuation. (The New York Times, April 21, 2011) Hold on a second. The New York Times may be giving marketers of green brands a […]

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