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‘Shame’ Customers to Reduce Water Consumption

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Klaus Reichardt, CEO of Waterless Co., which manufacturers No-Flush Urinals, says so-called “shame” programs could encourage businesses to find ways to use water more efficiently and help California utilities meet state requirements to reduce their per capita water use by 20 percent by 2020. Shame programs are politely referred to as the “behavioral water efficiency” program, but sometimes […]

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