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Grow Customers, Profits by Measuring ‘Whole Footprint,’ PwC Says

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Chief executives recognize the importance of measuring businesses’ whole footprint — environmental, social, fiscal and economic — but most companies still only measure and report on their financial performance, according to PwC’s 17th Annual CEO Survey. The survey found 75 percent of participants agree that satisfying societal needs beyond those of investors, customers and employees, […]

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