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How to Make Money from Consumers’ Sustainable Behavior

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An online tool can help executives build a business case for sustainability, say nonprofit business network BSR and consultancy Futerra, which launched the free tool late last week. The Business Case Builder, developed by BSR’s Sustainable Lifestyles Business Group, which includes brands such as Carlsberg, Cathay Pacific, Disney, eBay, Hilton Worldwide, Johnson & Johnson, L’Oréal, […]

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