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McDonald’s to Serve Only Eco-Labeled Fish

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McDonald’s USA says it will become the first national restaurant chain to serve fish bearing the Marine Stewardship Council eco-label at all of its US locations. McDonald’s, which uses MSC-certified wild-caught Alaska Pollock for its Filet-O-Fish sandwich, will begin displaying the MSC ecolabel on product packaging, in-restaurant communications and external marketing beginning in February 2013 […]

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