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Coca-Cola, will.i.am Launch Ekocycle Brand to Promote Recycling

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The Coca-Cola Company and musical artist and producer will.i.am are partnering to create Ekocycle, an initiative to brand recycled products and encourage sustainability among young consumers. Ekocycle will partner with well-known brands that sell a variety of lifestyle products – including clothing, handbags, chairs and accessories – made at least partially from recycled materials. The […]

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